Partner with Kinvie to refine your ideas and make progress on your big bets
Strategy
Stakeholder interviews
Structured conversations with key internal stakeholders to gather insights and understand perspectives
Data analysis
Gathering and modelling data about your existing customer behaviours to extract insights and reveal patterns
Customer interviews
Open-ended conversations used to gather rich, qualitative data about a subject's experiences, opinions, and perspectives
Competitive analysis
Gathering and analyzing information about competitors' products, pricing, marketing tactics, and customer base
Hypothesis development
Testable predictions based on observations, existing knowledge, and intuition
Hypothesis testing
Test predictions with customers to determine if there's sufficient evidence to support or reject the hypothesis
Growth modelling
We leverage data about your existing customers, and the market, to project user acquisition, engagement, and revenues.
Financial modelling
We model the unit economics of the business and isolate the key operational levers.
Leadership
Program planning
We work with your team to set objectives and define the scope and sequencing of the proposed product / line of business. We develop a roadmap for risk mitigation, feature development, operational readiness, and launch.
Vendor selection
We write vendor requirements, identify potential vendors, and assessing their capabilities. We prepare a vendor evaluation report for your executive team and make a recommendation. We support your internal compliance, finance, and legal teams with vendor due diligence and negotiating terms.
Internal team onboarding
We work with your functional leaders and human resources department to create a staffing plan for the near and medium term program execution.
Product design
We work with your product design team to prototype and iteratively refine user flows, visual design, and points of intersection between your new and existing products. Through usability testing, we further refine customer profiles and unique selling propositions.
Product management
We partner with your engineering organization to evaluate the scope of engineering efforts and identify technical dependencies. We engage cross-functional leaders to develop the roadmap for operationalizing your new line of business.
Go-to-market design
We partner with your sales and marketing teams to refine the target audiences and sequence. We support your team as they develop positioning, select distribution channels, and execute the growth strategy for your new line of business.
Launch & iterate
We finish what we started and continue to learn alongside your team as the product meets the market.
Hiring & handoff
We work with your human resources team to evaluate the performance of the team and define future hiring needs. Often, the first step is to hire a leader for the new product / business.